Go here.
"Instead, we did what any producer does - we researched the demographic and looked at the carry-over audience from Sports Tonight. We were looking at men between the ages of 25 and 35. What is it that captures the attention of men in this age group? We thought, hey, we'll put on a program about sex."
Props to Micah.
Posted by tripp at May 5, 2004 04:03 PM